Between 2016 and 2017 a team of editors and designers from C3 were installed at the newsroom of the “Sparkassen-Finanzgruppe” as part of a hybrid agency model. As the design lead I was responsible for the pictorial world of the articles that were published on www.sparkasse.de as well as the production of their social media assets. Among other things I implemented a distinctive illustration style that was used to deliver content in an entertaining way.